First Landings is a newborn photography prop and gift store that needed a modern website design that would appeal to its target audience, newborn parents. When the owners reached out to Allegra Designs they had two products that were doing very well on Amazon, and were in the stages of launching two new products. The goal was to create a clean and trustworthy ecommerce store to sell and educate customers on their collection of products for year one. This Shopify design and development project included writing custom sections for the homepage to feature "what makes First Landings different", customer testimonials, an instagram feed, as well as review ratings below each product thumbnail. 

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